Earth Polo
Sustainability isn’t a trend. It’s our future. That’s why Ralph Lauren launched
its first-ever 100% recycled Polo — made entirely from plastic water bottles.
The Story
An icon of today, made for a better tomorrow. Introducing the Earth Polo — a shirt that is crafted from an innovative fabric produced entirely from recycled plastic bottles and dyed using a unique waterless application.
The Approach
To promote this innovation, my team and I created an inspiring and emotional campaign that honors the beauty of our planet that this Polo Shirt is designed to help preserve. Set against the backdrop of tropical waters, vast mountains, and thick rainforest, our cast is dressed in stripped down looks, demonstrating the timeless style and purity of the new Polo Shirt. For a special responsibility-focused issue of Vogue, we ran our campaign as a double-page spread.
