AI & Automation
Runway Clienteling Tool

What the tool accomplished

 

  • Product copy relies on various vendor and stakeholder inputs in order to create a first draft. Between chasing down information and then writing copy, the work can be very time-consuming.

  • Imbed generative AI into our Product Information Management hub where writers can generate a first draft of product copy and top edit it, saving time and creating efficiencies.

  • Generative AI integration within Riversand, a cloud-native Master Data Management (MDM) and Product Information Management (PIM) solution.

  • Strategic architect + Cross-functional lead

  • Product data —> Structured prompt layer —> Governance Rules —> Publish-Ready Output

  • Led to 30% faster write-to-publish time for product copywriting team, increasing operating efficiency, reducing workload, and repositioning the team from data gathering / entry and writing, to product knowledge ownership.

Whatever it is, the way you tell your story online can make all the difference.